☑️HoudiniSwap Case Study

HoudiniSwap is a cryptocurrency exchange that anonymises transactions. In January 2023, Houdini launched a token, $POOF, on the Ethereum chain. A few days post-launch, Houdini released a new feature and called on CoinPop to boost the announcement post on Twitter.

One of Houdini's tweets garnered 7.5k views and close to 500 interactions

The tweets posted by Houdini during the 24h got over 10x the average number of interactions from previous tweets, with the biggest Houdini tweet garnering 5x the interactions as the second biggest tweet at the time.

More importantly, the tweets' reach was 15x the average number of previous tweets by Houdini, demonstrating CoinPop’s ability to bring visibility and users to its clients.

In addition, the soft shill option garnered over 2,500 comments under major influencer tweets over 24h, helping Houdiniswap achieve tremendous success in its early days.