# HoudiniSwap Case Study

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**HoudiniSwap** is a cryptocurrency exchange that anonymises transactions. In January 2023, Houdini launched a token, $POOF, on the Ethereum chain. A few days post-launch, Houdini released a new feature and called on CoinPop to boost the announcement post on Twitter.
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<figure><img src="https://1639421119-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FWEU1UORtgHr252WPOHlc%2Fuploads%2FkABPBy8voL5I42jUkjfh%2FScreenshot%202023-02-09%20at%206.02.16%20PM.png?alt=media&#x26;token=8e12ce8e-e37e-4fc0-9d50-d1439425bb07" alt=""><figcaption><p><em>One of Houdini's tweets garnered 7.5k views and close to 500 interactions</em></p></figcaption></figure>

The tweets posted by Houdini during the 24h got **over 10x the average number** of interactions from previous tweets, with the biggest Houdini tweet garnering 5x the interactions as the second biggest tweet at the time.&#x20;

More importantly, the tweets' reach was **15x the average number of previous tweets by Houdini**, demonstrating CoinPop’s ability to bring visibility and users to its clients.

In addition, the *soft shill* option garnered over 2,500 comments under major influencer tweets over 24h, helping Houdiniswap achieve tremendous success in its early days.